Marketing is an essential part of any business, and it’s always important to ensure that your marketing efforts are effective. However, it’s not uncommon for businesses to invest in marketing campaigns that simply don’t work. The worst feeling is spending time and money on something that isn’t generating any success!
If you’re not seeing the results you want from your marketing efforts, it’s time to take a step back and identify what’s not working. Here are three ways to fix your marketing strategy and start seeing better results.
step #1 — identify what’s not working
The most obvious (and sometimes most difficult thing to do) in fixing your marketing strategy is to identify what’s broken. This can be challenging, but it’s right to yourself and your business to be honest with yourself about what’s not working. Some common signs that your marketing strategy isn’t working upon review include:
- Low engagement rates on social media
- Low website traffic
- Low conversion rates
- High bounce rates
- Low email open rates
- Low click-through rates
If you’re experiencing any of these issues historically, it’s time to take a closer look at your marketing strategy.
step #2 — analyze your data
Once you’ve identified what’s not working, it’s time to start crunchin’ your data! Fun times, right? It’s worth the headache, I promise. This means looking at your website traffic, social media engagement, email open rates, and other metrics to determine what’s causing the issue. Some common causes of less-than-subpar marketing performance include:
- Poor targeting: If your marketing efforts aren’t reaching the right audience, you won’t see the results you want.
- Poor messaging: If your messaging isn’t resonating with your target audience, they won’t engage with your marketing efforts.
- Poor design: If your website or marketing materials aren’t visually appealing, people won’t stick around long enough to engage with your content.
By analyzing the data available to you, you can determine the root cause of your marketing issues and start working on a solution. Let’s get to a-fixing!
step #3 — implement changes
Once you’ve reassessed where you are with your current marketing strategy, it’s time to address and change as needed. Here are three ways to fix your marketing strategy and start seeing better results:
refine your targeting
If your marketing efforts aren’t reaching the right audience, it’s time to refine your targeting. This means taking a closer look at who your ideal customer is and adjusting your marketing efforts accordingly. Some ways to refine your targeting include:
- Using social media analytics to determine the demographics of your audience
- Conducting surveys to better understand your customer’s needs and preferences
- Adjusting your messaging to better appeal to your target audience
By refining your targeting, you can ensure that your marketing efforts are reaching the right people and increasing engagement rates. Think of all of this like training your aim! No more misses. It’s nothing but net for your company now!
improve your messaging
If your messaging isn’t resonating with your target audience, it’s time to improve and clarify it. This means taking a closer look at what you’re trying to communicate—and how effectively—then tailoring it accordingly so that people actually want to hear from (or buy products or services) YOU! Brand perception is key. You can do this by:
- Conducting customer research to better understand your customer’s needs and preferences
- Refining your brand messaging to better align with your customer’s values and goals
- Creating compelling content that speaks directly to your target audience
Through improving your messaging, you can increase engagement and improve the effectiveness of your marketing efforts. We never like thinking we’re talking to a wall anytime we post on social media. By now targeting the correct audience and spending more time on your communication, you’re now guaranteeing success!
enhance your design
If your website or marketing materials aren’t visually appealing, you’re looking at needing more than a fresh coat of paint. This means taking a closer look at your website design, social media graphics, and other marketing materials to ensure that they’re not only visually appealing and engaging but consistent and CONSTANT.
Some ways to enhance your design include:
- Investing in professional graphic design services
- Using high-quality images and videos to enhance your visual content — don’t be afraid of templates through Canva!
- Ensuring that your website is mobile-friendly and easy to navigate
By enhancing your design, you can further increase engagement rates, keep visitors on your website longer and improve the effectiveness of your marketing efforts.
you deserve to market your awesome business
Marketing is essential to the success of any business, but it’s not uncommon for businesses to invest in marketing campaigns that simply don’t work. By identifying what’s not working, analyzing your data, and implementing changes, you can fix your marketing strategy and start seeing better results.
Taking a strategic approach towards your marketing efforts isn’t an easy task on your own, even with insightful blogs like this. You can ensure that your marketing efforts are effective and help your business grow by consulting with professionals such as ourselves!
Schedule your FREE 15-minute consultation with Decelle Branding today, where we can start tackling your marketing issues and create a new strategy that guarantees success. There’s no better team to have on your side than someone who wants to be your design bestie, trust us!