Are Newsletters Still Important for Small Businesses?

by | Apr 20, 2023 | Branding | 0 comments

Don’t let anyone tell you that newsletters are dead. Small businesses thrive on word of mouth and the unique connection between buyer and business owner. In a world where it is easy to go big box or use a service for pennies on the dollar, small businesses fight with companies that have far bigger budgets in marketing daily. 

A newsletter is a low-cost way to ensure you’re having a direct connection with clients and people who may have been interested in your service and business.  You’re able to share valuable content, promote your products or services, and build relationships with your customers. Newsletters can also help drive traffic to your website, boost sales, and increase brand awareness. By consistently sending out newsletters, you can establish your brand as a trusted authority in your industry and stay top-of-mind with your subscribers — which is HUGE when customers are bombarded with the advertisements and marketing efforts from big box businesses.

So, let’s get into all things newsletters!

how do i get started making a newsletter?

To get started making a newsletter, you should first decide on the purpose of the newsletter, choose a platform to create it on, decide on a frequency and start on planning content. There are many online tools and templates available to help you create a professional-looking newsletter. Mailchimp, FloDesk, and Constant Contact are huge players in the game all at varying price ranges.

what type of content is good for a newsletter?

When it comes to content, it’s important to keep your audience in mind. What do they want to read about? What information will they find valuable? Once you’ve answered these questions, you can start brainstorming ideas for your newsletter. Here are some tips to help you get started:

  • Include a mix of content, such as industry news, company updates, and tips and tricks. 
  • Use attention-grabbing headlines and images to make your newsletter visually appealing.
  • Keep your tone friendly and conversational to make your readers feel like they’re part of the conversation.
  • Remember to proofread your content before sending it out to avoid any embarrassing mistakes.

Not only should you balance promotional offers and company updates, you should think about what is really engaging to your clients. The point of a newsletter is to say and sum up things consistently to a newsletter subscriber to let them get a ‘feel’ for your business. 

Never be afraid to send reminders for company events, news relating to your business, product promotions, discounts, and your own content like blog posts.   

how do i get subscribers for my newsletter?

The difficult part really becomes how do you get subscribers to your newsletter, doesn’t it? It’s 2023, we’re above buying e-mail lists (which can often result in your accounts being reported if you spam unknowing people). The magic isn’t in the quantity, it’s in the quality of your subscribers. You want subscribers that are people that could most likely hire or buy from you – not random people outside of your sales funnel and demographic! 

To make it easy for people to subscribe, include a sign-up form prominently on your website. This could be in the header or footer of your website, or even as a pop-up that appears when someone visits your site. This visibility allows people to sign up if they so choose, but… there’s no shame in giving them some incentive.

We suggest you offer something valuable, such as exclusive content, discounts or freebies, in exchange for signing up with their e-mail. By doing so, you know they’re interested in what you have to offer.

Beyond that, how else can you get people to sign up? It’s easy: being consistent and vocal!

  • Use social media to promote your newsletter and encourage people to sign up.
  • Run a contest or giveaway that requires signing up for your newsletter to participate.
  • Partner with other businesses or influencers in your industry to cross-promote each other’s newsletters.
  • Consider having a landing page tailored to signing people up for an e-book in exchange for their e-mail. This strategy is easy to be linked in other platforms and blends in with your website without distracting away from the content!

we’re here to help you get noticed

Newsletters can be difficult to start and organize on top of everything else, but don’t worry — we got your back! Let us help you plan your business goals for 2023 by upping your brand game! Your business deserves to stand tall with big box companies and reach that target demographic. The most valuable real estate you can own is in the mind of your clients and potential customers, after all! 

Contact us today so we can schedule you for your FREE 15-minute consultation

liked this article? we have more!

By Jasmine

Jasmine is a Lakeland native that loves all things branding, web and nerd! When not working on her business, she can be found enjoying a few board games or video games with her husband, Justin. She is the proud mama to two dogs and four cats.