by Jasmine | Dec 22, 2022 | Branding
As a business owner, your most powerful asset is happy customers or clients. Testimonials from satisfied customers are an invaluable marketing tool that will add credibility to your brand as well as help increase brand awareness in an organic way. It’s not just...
by Jasmine | Dec 21, 2022 | Branding
We often hear “don’t judge a book by its cover”, but the truth is– there are things outside of our control that attribute first impressions. Personal, professional… we can’t escape it but merely double down or address the perceptions we don’t like. I did an exercise...
by Jasmine | Dec 15, 2022 | Branding
Social media is often one of the first glimpses of your business that your target audience might see. Your website is crucial, but the consistency of social media allows for businesses to plant their stake in the ground of where their audience is. Your audience IS on...
by Jasmine | Dec 14, 2022 | Branding
Many businesses that start out do it out of passion and vision. They are in the class of flying by the seat of their pants and don’t get past that stage. Brilliant brands are built with passion, strategy, and a unique offer to the world. However, there are times where...
by Jasmine | Dec 14, 2022 | Branding, Graphic Design
A logo can have a strong impact in how your brand is perceived. The fact that companies like Nike get it right the first time and never have rebranded should not define your business — the common practice is branding changes with the growth of a company and the...
by Jasmine | Dec 13, 2022 | Branding, Copywriting
Let’s face it: you don’t have time to sit on social media or update your website every week. At this point, you’re a business owner who is feeling STUCK, right? The real struggle is chiseling around time to try and balance the time needed to get customers and show...
