How to Use Client Reviews and Testimonials

How to Use Client Reviews and Testimonials

As a business owner, your most powerful asset is happy customers or clients. Testimonials from satisfied customers are an invaluable marketing tool that will add credibility to your brand as well as help increase brand awareness in an organic way. It’s not just...
Brand Perception: Your Tool for 2023

Brand Perception: Your Tool for 2023

We often hear “don’t judge a book by its cover”, but the truth is– there are things outside of our control that attribute first impressions. Personal, professional… we can’t escape it but merely double down or address the perceptions we don’t like. I did an exercise...
3 Tips to Increase Engagement on Social Media

3 Tips to Increase Engagement on Social Media

There are times where the #1 thing I’ve been asked is: “Jasmine, how do I get more followers so my engagement improves?” Social media is a hub of connection and a large follower count is only part of the equation to a successful social media page. If you go into...
Resources to Elevate Your Business Online

Resources to Elevate Your Business Online

The best thing you can do for your business is to find tools/software to help you going and help you attain the success you want to achieve in your business. Like most business owners, you feel the need to wear many hats while still trying to serve your customers. You...
The Importance of Social Media Graphics

The Importance of Social Media Graphics

Social media is often one of the first glimpses of your business that your target audience might see. Your website is crucial, but the consistency of social media allows for businesses to plant their stake in the ground of where their audience is. Your audience IS on...