When you jump into the world of owning and running a small business, it is typically with the confidence of knowing what you do very, very well. You want to be the go-to person for that particular field — to be that subject matter expert everyone can rely on. As with most people, you likely learned and honed those skills over years of practice and experience working under others, and you want nothing more than to share that prowess with others to increase your success. No matter what you’re skilled in, there’s one consistent thing across the board: it can be difficult to sell what makes you so valuable.
That’s why there are those out there that are actually skilled in making YOU look like you’re skilled! Shocker, I know. Professional content creators/writers excel in converting your knowledge and skills into a language that a broader audience can understand. It helps paint a picture of what exactly you do, why it is so important, and why others should be paying attention or approaching your business as a customer. You may be surprised at how many businesses, no matter the size, lean on these specialists to curate specific materials that boost your progress in multiple areas. Here are a few things they do in particular:
… they write, obviously!
Writing is not a skill that comes naturally, and you shouldn’t feel bad if it’s not for you. The first step is acknowledging that there are others better suited for doing what you may not be proficient at — or maybe you just don’t want to add that responsibility on top of all of the others you have already. The last thing you want is to produce content that feels forced or lazy, and worse yet, your written product gives off the appearance of that of an amateur. Being as how you want to emphasize how much of a professional you are in your chosen field, you could seriously damage your brand and business if you do not go about this the right way.
Long gone are the days of getting by on mere word of mouth. Thanks to the Internet and advancement in social media, you have to be polished most of the time. If your confidence in your written word is not there, we highly recommend working with content creators that can help you bridge the gap.
Content creators are here to take that burden off of your shoulders and turn it into a big win in various ways. They have what it takes to connect your business, your brand and your mission statement with the general populace. A common mistake is when owners create their own copy, write passionately about what they love… only to have it stuffed full of hard sales pitches, technical jargon and a certain kind of excitement that can easily be described as overconfident. These professional writers know all the right words to use, taking what makes your business unique and relating it in a way where every reader can digest it and walk away knowing what you do and why you do it.
they prioritize generating SUCCESS!
Companies and businesses of all sizes need written content for a variety of reasons. Blogging is the obvious one, but there are plenty of areas that require a keen eye for verbiage and how to do all of that aforementioned connecting. Newsletters, press releases, social media across several platforms… they exist for a reason. That reason is to both keep those that already trust you close and to find new customers who can really benefit from what you do. You might think you can come up with enough to write and/or talk about to do that yourself, but it takes more than knowing your own skill set.
It requires having someone that knows how to properly structure content so that it’s framed in a way that makes it extremely readable. This is to ensure viewers stick around long enough to want to learn more of what makes you and/or your team tick. They need to know how to approach your audience in a friendly manner, to not scare them away with language that seems like they are being sold a car at a dealership, all while making sure they are still SELLING your product. The perfect call-to-action needs to be carefully crafted and weaved into every product they generate for you. It’s a delicate balancing act for sure, but that’s why you hire them instead of doing it yourself!
Quite possibly as important if not more so is making sure the content they create for you shows up on the internet in all the right places. SEO, or search engine optimization, is something that makes or breaks companies depending on how it’s used. The best writers will ensure they are always keeping your SEO in mind, pushing phrases or terms relevant to the copy they write while also making sure you’re ranking and positioning as highly as possible when potential customers are Googling about your field of expertise.
they save you a TON of time
On average, a single 1000-word blog post on any various subject can take you anywhere from 2 to 3 hours to create. As a subject matter expert, you might be capable of squeezing it down to under an hour due to having less to research, but keep in mind editing, proofreading and then formatting so that it is ready to be posted on your platform of choice.
Now imagine doing a blog post once or twice a week for every month in a year. Better yet, imagine trying to write 1500 words or 2000 words at that, which is known as the ideal amount needed to drive the most traffic on websites. That’s a lot of time that can be spent doing what you enjoy doing. As the owner and leader, you’re better off with just about anything else: managing your team, coming up with strategies, leading in customer service or even working in your shop creating goods and services. It can feel strange to outsource certain tasks and aspects of your business, but this is one that no one would ever make you feel bad about.
you know where this is going next, right?
I just told you earlier, so of course you do! We’re usually a little more subtle about it, but this is that call-to-action I was talking about before. Spoiler alert: my team and I are all considered “content creators” in the way that has been described in this blog. We take pride in the work we have done with and for our clients. I would dare say we think we’re those subject matter experts I had talked about, even! It goes beyond just writing blog posts about specific subjects and conversation topics. We develop entire strategies around your brand, product and image that expands across the board. From simple social media blurbs to graphics and everything in between, we take that off your hands and create an identity that breathes life into your business. It generates leads, maintains existing relationships and builds up on new ones that you wouldn’t normally have the opportunity to do on your own.
By having a dedicated content creator, be it a blogger or social media manager, you’re opening yourself up to more free time and more consistency with how your business communicates with its customers. Get in contact with us if you are interested in our services and how we can help!
