Social media is often one of the first glimpses of your business that your target audience might see. Your website is crucial, but the consistency of social media allows for businesses to plant their stake in the ground of where their audience is.
Your audience IS on social media, where they are most comfortable and able to browse at their leisure without leaving their app. You need to bring your marketing to where they are in addition to having a website that can attract your target audience and turn them into valued customers.
It’s not unusual for businesses to have a disconnect with their social media. As a business owner, they are often not marketers and often do not have time to merely schedule posts and think of engaging copy. This is of NO discredit to the business owner and their team, but their time is best served doing what they do best: running their business.
A roadblock many business owners face is being unable to hire people for a marketing department. This can be costly, even if the benefits of proper marketing plans are worth it.
The perfect middle group is working with a graphic designer and brand strategist who can work with you per project. This is why I offer Social Media Packs as a way to truly begin the baseline of
advertising, marketing, and communicating your brand consistently on social media.
what is a social media pack?
Social Media Packs are a great, budget-friendly way to work with a professional designer and brand strategist to accomplish your branding goals. Without consistency of your brand’s visual identity, quality, and messaging… it’s easy to lose credibility and lose a connection with your audience. Your brand should have standards and practices that need to be followed.
Instead of hiring a full-time designer or going forward with a marketing department, Social Media Parks are small servings of strategy and design in one. Social Media Packs are 10 social media posts delivered to you so you may post on your business page – all in your branding, tackling your specific needs, with engagement and brand voice in mind.
I pride myself in working with small businesses to offer solutions to their concerns at affordable pricing. This service allows businesses to begin the process of being clear, consistent, and connected.
what’s in a social media pack?
As mentioned, you get 10 graphics for an affordable flat fee. When purchased, I sit down with you to discuss a strategy based upon research on what will benefit your business. We come up with topics and the overall design together. Upon agreement, you will be delivered these graphics in bulk and are free to use them on any of your social media channel.
My goal is to provide eye-catching designs to catch your audience’s attention and strategy to get them to take action.
why are social media graphic packs important to my business?
The most valuable real-estate you can invest in isn’t a brick and mortar location – it’s in the mind of your target audience. Often times, business owners do not have the funds to invest nor the time to manage their social media themselves.
This is a great beginning piece to improving the quality of your social media to reach the right customers.
Social Media Packs work best for organic, unpaid usage so the risk of your ROI being bad is low. These posts created in this pack will offer professional graphic design service while also promoting your business and brand message clearly.
The biggest issue I hear from businesses who feel overwhelmed or intimidated by social media is that they don’t know what to post or they don’t have time to post. Social Media Packs take the stress out of coming up with concepts and allows you to have a ‘safety net’ of evergreen content to post when the occasion calls for it.
One of the biggest factors in big businesses is having a viable social media department to engage your audience. Your audience IS on social media, but you need to connect with them the right way. Social Media Packs offer a way to promote your business, start conversations, and inform the right people of your services.
so what you’re saying is social media packs can solve my problems?
Social Media Packs aren’t lightning in a bottle, but I can confidently say they help bring your business to the next level and solve some major problems most small businesses have with their social media strategy.
Here’s some issues Social Media Packs address:
brand voice
Your brand has a voice, why not use it? If you have not taken time to develop a distinct and unique brand voice, social media is a great way to begin the stages of doing so. By understanding your target audience, you are able to address a clear way of talking to them that encourages action and brand loyalty. Social media allows you to define the way you talk to your customers, what information you share, and what emotions you make them feel.
consistency
You’re busy running your business – but it’s important to invest time IN your business. Social Media Packs are great ways to utilize concepts that your target audience will benefit from and existing content that may not be getting the attention it deserves. Every piece of information about your business can be tailor fit to a social media post with the right strategy. The goal of Social Media Packs is to create a consistent appearance on timelines and feeds. The more your business appears, the more legitimate your business is perceived.
visual identity
Social Media Packs connect two different pieces of your branding together: design and strategy. Imagery and graphic design should be tailor fit to your business, not some empty template. Branded graphic design pieces help bring your business to a new level, promoting your brand as a viable and trust-worthy source. You should want graphics that showcase your brand with the right fonts, colors, voice, and intent. This will attract the right customers. If you can’t have a designer or marketing department in the budget to keep your brand consistent, Social Media Packs are budget-friendly alternatives.
ready to get started?
I get it: planning for social media is so difficult when you’re running your business. However, you don’t have to do it alone! These budget-friendly designs are perfect for small businesses and able to be stacked. Click here to get started on ordering your custom-made Social Media Pack!
