It’s no surprise that once the New Year’s hype dies down, many business owners feel the “March Madness” truly setting in with their business. Pieces don’t line up, things get overlooked, and goals are not met. Why? That New Year’s hype also lead to serious burnout when you go from 0 to 60. Business Insider reports by the end of March, 35% of people believe it’s fine giving up on their goals for the New Year.
This is where you can choose to be part of that 35% or follow some of my perfectly squeezed strategies to keep your brand moving into the rest of the year positively!
address your pain points quickly
The goals you set for your business are clear, right? Launch your business, get a new logo or website, expand your customers by a percentage, or make more sales. Those have been tailored but there’s always a little bump in the road that you see as a complete roadblock. This is the time to address the pain points that are stopping you. The fear of trying something new causes businesses to fail but objectively understanding why something hasn’t been put into play will help revive it. The moment you realize there’s something uncomfortable about the step you need to take, the easier it is to address it and finally tackle it.
For example, when your target customers are younger than you … you need to be where they are and your brand needs to be represented fully on the social media platforms they are on. “I’m too old for Instagram”, you may say. No — you choose to not understand the platform, and that’s okay — but you must understand because you are not on this platform and appealing to this younger demographic, they will never offer you the real estate in their mind you’re looking to rent.
seize the day
Instead of planning on a large scale goal, try breaking down step by step what it would take to get there. By focusing on one thing during the day, you add to a bigger pile of successes. Growth and advancement is fueled best by success, not focusing on the failures.
Becoming overwhelmed is far too easy when building and maintaining your brand, but bite-size chunks are easier to swallow than bigger bites. However, let’s take it a step forward. This isn’t about small goals, it’s about daily goals. Having a small, daily goal affirms you as being in the pilot seat. It could be as simple as writing in a journal before bed, updating your business social media page, reading for 30 minutes — things that mean something to you when you don’t do it are a great way to keep you productive.
devour empowering content
I do my best work when I collaborate with thoughtful, purpose-driven, and creative people. I push myself hardest when I see others pushing themselves just as hard. Humans by nature develop best through osmosis of their environment and adapting to situations — this applies to business too.
Youtube videos, social media follows, books, and podcasts… the sky is the limit on what you can surround yourself with to help inspire your very best. The drive to my 9 to 5 is around 15 minutes (thanks S. Florida Avenue). On this trek, one of my goals is to listen to more podcasts, even in small sections. Some of the podcasts I plan to catch up on are Strategy Hour, Goal Digger, and the Marie Forleo podcast. If you can binge the entire first season of the Witcher in one weekend, you can sprinkle in some nuggets of inspiration in your day to day.
